Courier by GS was a startup seeking to make a mare on the shipping and logistics industry by conveniently delivering packages to customers. They also had goals of expanding their land delivery into air and sea transport. Need less to say, they needed a logo and branding that could speak to this goal.
Solution
To express the essence of their company and the mentioned goal, we conceptualized a logo mark that combined the modes of delivery- a reminder for the company to press towards their mission.
Deliverables
Logo Design
Brand Identity
Business Suite Design
Vehicle Wraps
Apparel
In-store POP Advertisement
Brand Indentity
To symbolize the modes of deliver (land, air and sea) a blue, turquoise and black was used. To develop the brand, we carefully selected fonts, styles and patterns to define the brand.
Vehicle Wrap
For ease of brand awareness we designed wrapped for all their company vehicles.
Business Suite
A simple minimalistic design for a clean modern aesthetics.