redstripe beer
DIGITAL AD DESIGN | MARKETING
Objective
Redstripe is a popular beer company that loves to showcase their classic ‘Boss’ bottle whenever possible. The company wanted to wish their consumers happy holidays while associating the brand with the holiday traditions of their consumers (having a beer).
Solution
In response to the request, we created a Christmas tree in the shape of the beloved beer bottle and decorated it with Red Stripe branded ornaments. They loved it! The consumers did too. This campaign increased sales by 4.75% over a 2 weeks period.
Deliverables
- Photo-manipulated hero image
- Social Media Campaign
- Outdoor Advertisement
- In store POP Advertisement
Social Media Campaign
Red Stripe is popular on Instagram so we created a campaign based on the awesome concept for promoting the brand throughout the holiday season.
Through strategic posting and running ads we achieved an exponential reach and a strong association of the brand with an aspect of festivities.
OUtdoor Advertisement
The company wanted advertisement EVERYWHERE, not just in the papers and online so we creative for billboards (digital and printed).
P.o.p Advertisement
To further drive sales, we implemented marketing materials in stores. The eye catching isle displays reportedly increased sales across stores.
